How important is beauty on YOUTUBE and in the SOCIETY?

Here’s the thing! I am positive that if I were a beautiful woman I would already drive a pink Ferrari. The thought crossed my mind when I was chatting with a friend of mine quite some time ago. I was complaining how unfair it is as I am putting so much time and effort into something I badly want to succeed, whereas little girls with no remarkable skills swipe me of the Youtube arena with something that was given to them,

beauty!

He was like: “I knoooowwww, bro!!! I love watching makeup tutorials!!!”

Funny right? He loves to watch girls talk about makeup. Not because he would be interested in what they say, but because of their cleavage and sexy moist lips.  He said the more boobs they show, the better and if the boobs bounce when the girl talks, he watches even more.

You might think what a voyeuristic pervert, but I guess this explains the statistics on my channel.

Percantage of male watching Youtube makeup videos by AdviseMyStyle
Percantage of male watching Youtube makeup videos by AdviseMyStyle

There I was complaining again(Lol! It sounds like I am constantly whining!?), this time to Juliette, three months ago, about the same annoying thing. Juliette is a gorgeous friend of mine who will soon be a model in my makeup tutorials. She said she doesn’t care about the makeup as much as she loves to watch hot girls she relates to. I get the same comment over and over again…

Why girls like watching other girls on Youtube

Why girls like watching other girls on Youtube Comment 2

Let me highlight the core points in the two comments above.

It’s like listening to a girlfriend talk to you and is just fun and relaxing.

They talk to viewers like their girlfriends. When they do tutorials, they also talk about their life, their boyfriend, things that make them happy and sad.

Hallo!? If this is the world my kids will live in, I don’t want to have kids! Why the hell don’t they get real friends with real makeup that daddy paid for? How come they even have time to watch such nonsense? Shouldn’t they be studying!? We need to talk to Juliette when she pops over! Lol!

I get it! The most important is how girls relate to other girls. Young girls just don’t want to watch an older guy like myself, talking about “boring” makeup facts. Maybe I should visit the gym more often, take my shirt off and attract the younger population? Now that’s one cool idea, isn’t it? I just hope I am pretty enough. Kidding…

To be honest, I like delivering to the older population. This is why I will soon start doing four makeup tutorials per month on 40+ year old models. The only problem is that this generation at the moment is not that significant. It might be in a couple of years, but at the moment, it doesn’t affect Youtube’s algorithm.

What concerns me is that the behavior of 40+ year olds’ is far from the fanaticism of the younger population and therefore won’t create trends like The Power of Makeup Tutorials or Room Tours if Youtube doesn’t change it’s algorithm which is currently based on watch time. That’s why Wayne Goss went mainstream if you noticed. To make a long story short, we need to attract the younger population while still keeping myself and my sexy mommas happy.

Because I don’t want to sell myself short and go mainstream, here’s what I came up with. I am not a sexy girl but I know how to roll the camera. I can record makeup tutorials as if the girl would be doing her makeup. In reality, it is me who does it and it is one fun thing to do as I can express myself even more artistically. Have a look at the makeup tutorial I recorded this way.

The reason I did it is because I checked the statistics of Nika Erculj, an amazing Youtubing friend of mine, where I noticed that she gets three times more subscribers per 1000 views as I do. Comparing to my metrics, a huge chunk of her subscriptions comes directly through the videos. This means that girls subscribe to her channel very impulsively. Youtube ranks this kind of fanaticism among the highest, therefore I decided to have a slice of the cake as well.

I recorded the tutorial above as I thought this would make girls subscribe to my channel straight. If that happened, my views would skyrocket.

But here is the catch! After a couple of discussions with my friends, I noticed that the viewers, before subscribing, almost always scroll down to the comments section, where it is obvious that my channel is not about a pretty young chick.

I interact with my fans a lot therefore I let them know that the video is an experiment, which influences the results. I just didn’t want to risk loosing my regulars as they would be surprised by an unusual video concept they haven’t signed for.

I even changed my thumbnail. It doesn’t help, because when an average young girl lands on my channel and she clicks any other video, she gets bored of my “technical” approach. There are a lot of other things that ruined my experiment, but I still have something to show you.

While reading the statistics, upset about the experiment that went wrong, I spotted something very interesting!

What surprised me is the high amount of times that the video was saved in playlists!

Victoria's Secret Makeup Tutorial stats
Victoria’s Secret Makeup Tutorial stats

Plus the amount of times the video was suggested to others by Youtube’s algorithm is very high!!! I know we can’t make conclusions as the view count hasn’t even gone over a 1000, but if it does, my future post will give you some very cool insights into the psychological behavior of women.

Don’t think I am complaining or crying for things to be different. This is just me trying to nail this game with what I’ve got. So here it is, my second video from the experiment.

And don’t worry, I’ll never change the way I do makeup tutorials!!! This was just an experiment to prove my point!

Quite cool isn’t it? Eva really looks like she knows how to apply makeup like a pro!!! Here are the products I used to achieve this look.

Products used for the Vampy Makeup Look by AdviseMyStyle
Products used for the Vampy Makeup Look by AdviseMyStyle
  1. Lancome La Base pro foundation primer
  2. Lancome Teint Idole Ultra foundation in shade 01
  3. YSL pressed powder in shade 02
  4. ZOEVA Cocoa Blend eyeshadow palette
  5. YSL eyebrow pencil no.2
  6. YSL Faux Cills mascara in black
  7. YSL Rouge pur Couture lipstick The Mattes no.205
  8. YSL lip pencil no.14
  9. Kanebo liquid eyeliner in black
  10. MAC Pro dark concealer palette

Be a good girl and I’ll see you soon…