Your Personal Online Makeup Artist

Hey, hey! I finally programmed the video makeup tutorial recommender system I was telling you about. It is an online application that recommends you makeup tutorials upon your facial features. Check it out on the link below:


I didn’t have enough makeup tutorials to fill it up with content so I started embedding makeup tutorials of other makeup artists as for example Monika Blunder, Lisa Eldridge, etc.

When I collected 500 makeup tutorials from other artists I realized that there are not many on Youtube that would show mature women how to do their makeup. Well, I am talking about women in their 40’s or 50’s. There is loads of content for over 60 year olds, but finding a good makeup tutorial when you’re 40 is almost impossible!

That’s why I decided to focus on 25+ year old women instead and I actually feel terrible that I haven’t before. I tried to nail the DO’s and DON’Ts game on YouTube instead of sticking to what I know best. I also noticed that older women appreciate my idea of makeup far more than the younger generation. Sometimes I feel like that the youngsters are more into watching their peers than a 33 year old guy wearing a beard. But I’ll stop dreaming I were a pretty girl and rather start doing something useful. ūüėČ

For all of you who understand that beauty comes from within, here is my website:

It is still in beta testing and not working properly, but it would mean a world if you fill in the details and open your profile. I would like to raise funds for the facial recognition development and having a lot of subscribers will definitely help.

Oh… And don’t forget to check my latest invention. I came up with a new theme of makeup tutorials where I do the same makeup on mom and her daughter. I think mom and daughter makeup tutorials will spread some love around the world because people will be able to see what is time and what really matters.

I know, I know it sound very philosophical, but it is true! I hope younger generation will soon understand that Instagram makeup is not for everyone and that in a matter of couple of years they won’t be able to wear it anyways.

I also welcome you to watch my first voiceover video! I love recording these and will continue doing so. ūüôā

Now if you have the time, I would love to see some constructive criticism for the website I programmed. ūüôā


Can INDIAN GIRLS with olive skin tone wear GREEN EYESHADOW?

I hardly see anyone using green eyeshadow. I actually can’t remember when was the last time I saw a girl wearing it. It was very popular back in the days, but the shade they used in 80’s is not my cup of tea.

That’s why I decided to do a makeup tutorial which will encourage you to be more daring. My model Navira is British but of an Indian origin. Her olive skin tone was perfect for my experiment. I had a bit of a challenge as she was wearing a green top. Nevertheless, I wanted to pull it off without making her look like she would be interviewed on national television.

Green, yellow and orange are really good friends. Especially in nature you see them hanging together a lot. You might think that green is not the most natural color for your eyeshadow, but it turns out to be quite discrete. I made her eyes  appear more almond shaped by drawing a gradient of orange eyeshadow.

You might have noticed how I changed my mind, because the first green eyeshadow I used wasn’t a perfect match for Navira’s dark deep set eyes. I needed something that would pop and therefore went for a shimmery green eyeshadow.

Navira’s skin was very dehydrated. I should teach you more about skincare, because her condition could be easily prevented with the right skincare. I thought I will make a flawless complexion by using TOP SHOP’s color correcting primer, but instead, it ruined my makeup. It was too bright and it bounced light in a strange way which resulted in oily looking skin, even though it was dry.

Here is the photo of the products I used. If you have a closer look, you will be able to read the numbers on the brushes. Hope you like this kind of a makeup concept, because it takes a long time to produce. I really wonder if it makes a big difference to you in regards to learning about makeup application.Makeup Products for Olive Indian Skin

ORANGE Eyeshadow for Downturned DEEP SET EYES and Ombre Eyebrows

Have you ever tried orange eyeshadow? It is awesome!!! It makes deep set eyes pop. Your face will look fresh and bubbly and the best part is that orange takes the blue undertone out of your eyelids.

This means that your eyes will shine with vividness. Using orange eyeshadows is awesome especially when you feel like you’ve been hit by a truck or ran over by an elephant.

My model Denitsa has deep set eyes that are downturned on the outer edges. This is why I used the dark pencil in a way that is not very common when applying makeup on deep set eyes. Girls with such eye shape usually apply dark eyeshadow on the brow bone and in the crease, which makes the look very heavy.

In this makeup tutorial I used darker kohl pencil to elongate the eyes which made them look less downturned. To spice it up, I applied a pink mascara which by itself would look strange, but creating an ombre effect on the eyelashes with a darker mascara, completed the look in a very interesting way.

I was thinking how would I feel if I would see a girl wearing ombre orange eyebrows on the street and I actually think I would like it. As long as they don’t look too Instagram, I am fine with such technique.

Let this makeup tutorial be an inspiration for all of you who want to be different. This is for my Rebel Rock Chicks!!!

And here are the products used…

Pink Mascara with an Orange Eyeshadow and Ombre Eyebrows is the bomb
Ever wondered how to apply a pink mascara in a combination with an orange eyeshadow and orange ombre eyebrows?
  1. Ultrasun Face Sunscreen Moisturizer
  2. No Foundation Foundation in Medium by Perricone MD
  3. Black Kohl Pencil by L’Oreal
  4. YSL Touche Eclat Color Neutralizers in Green and Peach
  5. Laura Mercier Eyebrow pencils (I don’t like them!)
  6. Laura Mercier lip pencil in Chestnut
  7. ZOEVA Cocoa Blend Eyeshadow Palette
  8. Kiko Milano Pigment Loose Eyeshadow no.19
  9. YSL Pressed Powder no.2
  10. YSL Rouge Volupte Lipstick no.3
  11. YSL Faux Cills Mascara in Pink and Radical Black
  12. YSL Bronzer no.3 (Discontinued)


Stage Makeup Tutorial for MATURE Flamenco Dancing Beginners

I promised you makeup tutorials for mature women¬†therefore let’s begin with my mum. She¬†started dancing Flamenco and loves it! She says it is good for her back and that her posture has never been better.

I decided to exaggerate her red lips so that my father would spot her on a distance while she will be performing for the first time on stage.

Because I knew it will be hot in the arena and she will be sweating, I applied an oil based BB cream which couldn’t wash off. The makeup actually staid on for a very long time.

Hope you like the look. Unfortunately we haven’t had enough time to record the products as I needed to catch my flight back to London, but you’ll find a photo of the products used beneath the video.

Here are the products used:

  1. Hydreane BB Creme in medium by La Roche-Posay
  2. YSL pressed powder in shade no.2
  3. MAC Brick lip pencil
  4. YSL Rouge pur Couture lipstick in no.1
  5. ZOEVA Cocoa blend eyeshadow palette
  6. Kryolan eyebrow sculpting palette
  7. KANEBO eyeliner in black

Click on the image to enlarge the photo.

Makeup for mature women
Makeup for mature women



How important is beauty on YOUTUBE and in the SOCIETY?

Here’s the thing! I am positive that if I were a beautiful woman I would already drive a pink Ferrari. The thought crossed my mind when I was chatting with a friend of mine quite some time ago. I was complaining how unfair it is as I am putting so much time and effort into something I badly want to succeed, whereas little girls with no remarkable skills swipe me of the Youtube arena¬†with something that was given to them,


He was like: “I knoooowwww, bro!!! I love watching makeup tutorials!!!”

Funny right? He loves to watch girls talk about makeup. Not because he would be interested in what they say, but because of their cleavage and sexy moist lips.  He said the more boobs they show, the better and if the boobs bounce when the girl talks, he watches even more.

You might think what a voyeuristic pervert, but I guess this explains the statistics on my channel.

Percantage of male watching Youtube makeup videos by AdviseMyStyle
Percantage of male watching Youtube makeup videos by AdviseMyStyle

There¬†I was complaining again(Lol! It sounds like I am constantly whining!?), this time to Juliette, three months ago, about the same annoying thing. Juliette is a gorgeous friend of mine who will soon be a model in my makeup tutorials. She said she doesn’t care about the makeup as much as she loves to watch hot girls she relates to. I get the same comment over and over again…

Why girls like watching other girls on Youtube

Why girls like watching other girls on Youtube Comment 2

Let me highlight the core points in the two comments above.

It’s like listening to a girlfriend talk to you and is just fun and relaxing.

They talk to viewers like their girlfriends. When they do tutorials, they also talk about their life, their boyfriend, things that make them happy and sad.

Hallo!? If this is the world my kids will live in, I don’t want to have kids!¬†Why the hell don’t they get real friends with real makeup that daddy paid for? How come they even have time to watch such nonsense? Shouldn’t they be studying!? We need to talk to Juliette when she pops over! Lol!

I get it! The most important is how girls relate to other girls. Young girls just don’t want to watch an older guy like myself, talking about “boring” makeup facts. Maybe I should visit the gym more often, take my shirt off and attract the younger population? Now that’s one cool idea, isn’t it? I just hope I am pretty enough.¬†Kidding…

To be honest, I like delivering to the older population. This is why I will soon start doing four makeup tutorials per month on 40+ year old models. The only problem is that this generation at the moment is not that significant.¬†It might be in a couple of years, but at the moment, it doesn’t affect Youtube’s algorithm.

What concerns me is that the behavior of 40+ year olds’ is far from the fanaticism of the younger population and therefore won’t¬†create¬†trends like The Power of Makeup Tutorials or Room Tours if Youtube doesn’t change it’s algorithm which is currently based on watch time. That’s why Wayne Goss went mainstream if you noticed. To make a long story short,¬†we need to attract the younger population while still keeping myself and my sexy mommas happy.

Because I don’t want to sell myself short and go mainstream, here’s what I came up with. I am not a sexy girl but I know how to roll the camera. I can record makeup tutorials as if the girl would be doing her makeup. In reality, it is me who does¬†it and it is one fun thing to do as I can express myself even more artistically. Have a look at the makeup tutorial I recorded this way.

The reason I did it is because I checked the statistics of Nika Erculj, an amazing Youtubing friend of mine, where I noticed that she gets three times more subscribers per 1000 views as I do. Comparing to my metrics, a huge chunk of her subscriptions comes directly through the videos. This means that girls subscribe to her channel very impulsively. Youtube ranks this kind of fanaticism among the highest, therefore I decided to have a slice of the cake as well.

I recorded the tutorial above as I thought this would make girls subscribe to my channel straight. If that happened, my views would skyrocket.

But here is the catch! After a couple of discussions with my friends, I noticed that the viewers, before subscribing, almost always scroll down to the comments section, where it is obvious that my channel is not about a pretty young chick.

I interact with my fans¬†a lot¬†therefore I let¬†them know that the video is an experiment, which influences the¬†results. I just didn’t want to risk loosing my regulars as they would be surprised by an unusual video concept they haven’t signed for.

I even changed my thumbnail. It doesn’t help, because when an average young girl lands on my channel and she clicks any other video, she gets bored of my “technical” approach. There are a lot of other things that ruined my experiment, but I still have something to show you.

While reading the statistics, upset about the experiment that went wrong, I spotted something very interesting!

What surprised me is the high amount of times that the video was saved in playlists!

Victoria's Secret Makeup Tutorial stats
Victoria’s Secret Makeup Tutorial stats

Plus the amount of times the video was suggested to others by Youtube’s algorithm is very high!!! I know we can’t make conclusions as the view count hasn’t even gone over a 1000, but if it does, my future post will give you some very cool insights into the psychological behavior of women.

Don’t think I am complaining or crying for things to be different. This is just me trying to nail this game with what I’ve got. So here it is, my second video from the experiment.

And don’t worry, I’ll never change the way I do makeup tutorials!!! This was just an experiment to prove my point!

Quite cool isn’t it? Eva really looks like she knows how to apply makeup like a pro!!!¬†Here are the products I used to achieve this look.

Products used for the Vampy Makeup Look by AdviseMyStyle
Products used for the Vampy Makeup Look by AdviseMyStyle
  1. Lancome La Base pro foundation primer
  2. Lancome Teint Idole Ultra foundation in shade 01
  3. YSL pressed powder in shade 02
  4. ZOEVA Cocoa Blend eyeshadow palette
  5. YSL eyebrow pencil no.2
  6. YSL Faux Cills mascara in black
  7. YSL Rouge pur Couture lipstick The Mattes no.205
  8. YSL lip pencil no.14
  9. Kanebo liquid eyeliner in black
  10. MAC Pro dark concealer palette

Be a good girl and I’ll see you soon…

Can I wear blue eyeshadow on blue eyes?

Of course you can wear blue eyeshadow on blue eyes. Here is how you do it!

Eva has amazing blue eyes. When I first met her, I was like: “Giiirrrrrllll!!! You need to be in my makeup tutorial!” She was like: “O.K.” and that’s how the story began.

She came to my place and because she has rounder face features, I convinced her to do a How to turn a Babyface into a Playboy bunny makeup tutorial. I was very cautious before I explained her the idea as there were a couple of girls already, who thought I would like to record movies for adults. Lol!

I didn’t want to freak her out straight, so I just told her to bring a couple of sexy clothes with her. Girls like sexy girls and everyone knows that. When she was in my studio, I started explaining her what I want to do and that it won’t be naked etc. and she agreed.

Such a lovely girl, so much fun to work with. Funny enough, that video got almost 100.000 views because one of the most searched terms on Youtube is

How to look like a Playboy bunny!?

Here is the makeup tutorial I am talking about.

But this time, I decided to enhance her blue eyes in a very extraordinary way. Wearing blue eyeshadow on blue eyes is mostly a no, no, except if done properly. The main idea is to make a barrier between your eyelid and the iris which can be done with an eyeliner, a thick coat of mascara or even fake eyelashes. It also helps if you use blue color which is different to your eyes.

We took loads of photos, but because I was renting new lights and weren’t used to them, I overexposed most of the images and hardly kept any in focus. I am so sorry! Hope Eva is not too disappointed as well. If you are reading this babe, I promise I will make it up next time.

Here is how the Blue ZOEVA’s eyeshadows look on Eva’s light blue eyes.

Blue eyeshadow for blue eyes with Eva Jereb
Blue eyeshadow for blue eyes with Eva Jereb

On the picture below you can see all the products¬†used on Eva in order to do this look and there is also a description of each item. I didn’t include the part in the video where I am using Bobbi Brown’s cream eyeshadow in Bone, because it was too dry and it went into patches. I think I’ll throw it away, because I just don’t like it. It is too freaking dry!!!???

I also forgot to record the foundation we used which is Teint Touche Eclat by Yves Saint Laurent in shade BR40. I had a bit of an issue recording true colors in this makeup tutorial and everything looks a bit too yellow. I’ll make sure I will color calibrate my tutorials as soon as I buy the new equipment which should be in a month’s time. But the photo below represents real colors!

Products used for Blue Eyeshadow on Blue Eyes
Products used for Blue Eyeshadow on Blue Eyes

Products used:

  1. Kiko Milano lip pencil no.700
  2. YSL Rouge Volupte lipstick no.13
  3. YSL Blush Couture no.7
  4. MAC Pro Dark concealer palette
  5. YSL black gel eyeliner (discontinued)
  6. ZOEVA Retrofuture eyeshadow palette
  7. ZOEVA Cocoa Blend eyeshadow palette
  8. YSL Touche Eclat Neutralizer in Apricot
  9. L’Oreal False Lash Flutter mascara
  10. Kryolan eyebrow shadow palette
  11. Teint Touche Eclat foundation in BR40 (Not on the photo.)

Let me know what you think about my new concept of the blog posts and please share it with your friends. It would mean a world to me!

Love you and see you soon.

Kisses from London, Jure.

Blue Eyeshadow Makeup Challenge

You guys make my life awesome! Two weeks ago I posted a video where I asked you to copy my funky makeup and the response was beautiful! Here is the video I am talking about.

The main idea of the challenge was to push you out of your comfort zones and to make you try something new. I wanted you to get creative and surprise me with your interpretation.

It is great when I open emails and see your real faces. This way I feel more connected to you. We are a lovely community of beautiful human beings with different life stories, but same views when it comes to makeup. I enjoy every bit of your positive energy and love you share with me.

I think I am missing one photo, because I remember one girl writing me something like…

I tried this makeup and got loads of compliments at work!

I just can’t find that email, so if you are the Cinderella I am looking for, please remind me.

Until next time…

Keep your head high, show your smile and walk with style!

Don’t be fools, don’t follow makeup rules.

Love from London,


Andrea Tijhuis
Andrea Tijhuis
E. Snow
E. Snow
Me, Myself and I
Me, Myself and I
Kyla Phillips
Kyla Phillips
Kyla Rhinehart
Kyla Rhinehart

Nazia Khan


Halloween Makeup Challenge by Hatice Turan

Aaaaaannnnnndddddddd here are the photos by the super cute Hatice Turan who decided to recreate my Freaky Mermaid makeup look for the Halloween.

I think she did an awesome job! I love her positive energy and I wish I would have more fans like her, because it feels great to be a part of an interactive community. I also admire her for letting us see her real skin texture as the photos are not retouched. It is important to understand that almost EVERYTHING you see on the internet is seriously polished!

I know it takes time to copy my makeup, but wouldn’t it be wonderful if we would be able to see women all around the world wearing the same makeup? This is the main idea of AdviseMyStyle. I want to show you techniques everyone could copy.

Join this beautiful pink haired angel by copying the makeup I do in the next makeup challenge.

Don’t be shy, it is just makeup!

Why do we need to TALK ABOUT our FEARS, FEELINGS and PROBLEMS?

I was sitting in a restaurant with a beautiful friend of mine. Behind layers of fear her eyes sparkle as she would swallow the moon. We’re chatting, sipping wine, eating pizza, when once in a sudden she leans forward and touches the pink ribbon I was wearing for the breast cancer awareness.

Take it off, it doesn’t suit your jacket. Who cares if it suits or not, it has a purpose. Well… I think you would look better without it.


I told her she can trust me, two times that night. I told her she can talk to me whenever she likes and she knows that. I am not dumb. I see things, I feel them!

When I moved to England I went nuts. Everything in my life crashed! I broke up with my girlfriend, started living in a sh** hole and my job was far from what I wanted. I was down and no running or gym could make it better. My mind went into the self-destruct mode. Life was grey and the British sky didn’t make it any brighter.

I was convinced ¬†I can go through this hurricane alone. I was wrong…

This is where I think Prof.Dr. Brene Brown could expand her theory. In her book she says we should share our fears only with people who earned our trust. But how can we know who earned it? And if we are somewhere where there is no one who has yet earned it, is it better to talk about our fears with random people?

My answer is yes. When you don’t have anyone to talk to, talk to random people. Listen to your instinct and choose the ones you feel were sent to you by the higher power in order to make your life easier.

I see how my friends tend to worsen the situations by keeping the fears inside. If your father is sick and it influences your behavior, why don’t you tell me how you feel? I don’t like to be guessing what to do or what to say. It is not only that you are making yourself miserable, you are also making me uncomfortable as I don’t know where I stand.

I know your parents told you one day you will be on your own, but how can we be on our own if we are all one? Wouldn’t it be easier for both of us if she would just say:

“Jure, I think I might have breast cancer…”